Expertise of a Trusted Residential Roofing Company in Wisconsin

Choosing a residential roofing company goes beyond just getting a job done.

Not all roofing companies are created equal. Always keep this in mind.

So when you have a roofing need, you must watch out for those with the RIGHT EXPERTISE. Otherwise, they wouldn’t be able to deliver the results you are looking for.

But what exactly is that expertise, and why does it matter? Read this blog to find out!

residential roofing company

Mastery of the most common roofing materials:

Not all roofs are the same, and understanding the strengths and weaknesses of different materials in Wisconsin’s climate is crucial.  But, a local roofing company will be knowledgeable in the following popular options:

  • Asphalt Shingles: This is the go-to choice for many due to affordability and ease of installation. But their lifespan in Wisconsin can be shorter due to harsh winters. A local expert will know how to properly install them for optimal performance and longevity.


  • Asphalt Fiberglass Shingles: They offer a slightly longer lifespan than traditional asphalt shingles and provide a bit more durability against cracking in cold weather.  A local roofing company understands the nuances of working with fiberglass shingles to ensure a flawless installation.


  • Metal Roofing: This roof is the undisputed champion of durability! Metal roofs can withstand harsh elements for decades although they come at a higher cost.  A local company will be familiar with different metal types (steel, aluminum) and can advise you on the best option for your roof’s pitch and your budget.


  • Corrugated Roofing: This is a budget-friendly option for sheds, garages, or outbuildings. They also offer a distinct look and decent durability. Local experts can assess your structure’s suitability for corrugated roofing and ensure proper installation to prevent leaks.


  • Rubber Roofing:  Ideal for flat or low-slope roofs, rubber roofs excel at waterproofing and flexibility. Local roofers will have the expertise to install rubber roofing flawlessly and ensure proper drainage to prevent water pooling.

Local knowledge:

Wisconsin’s weather can be your roof’s worst enemy. A local residential roofing company understands the specific challenges your roof will face:

  • Snow and Ice Dams: Heavy snowfall in Wisconsin can lead to ice dams, which can cause leaks and damage. Local roofers will be familiar with techniques like proper ventilation and ice dam removal to minimize this risk.


  • Summer Sun:  Wisconsin summers can be scorching. Local experts can recommend materials that reflect sunlight and help keep your home cooler, potentially reducing energy costs.


  • Wind: Strong winds are a regular occurrence in Wisconsin. Local roofers will ensure your roof is securely fastened and can withstand heavy gusts.

Beyond materials and weather:

A local residential roofing company offers more than just material knowledge and weather expertise.  Here are some additional benefits:

  • Licensing and Insurance:  Local companies understand the specific licensing and insurance requirements in Wisconsin. This ensures your project complies with all regulations.

  • Permitting: Navigating the permitting process can be daunting. Local roofers will handle the necessary paperwork to make the process smooth and efficient.

  • Warranty Expertise:  Different materials come with different warranties. Local experts will help you understand the terms and ensure you receive the full benefits of your roof’s warranty.

  • Quality Installation:  Proper installation is essential for your roof’s lifespan and performance. Local roofers have the experience and workforce familiar with Wisconsin building codes and best practices to ensure a high-quality, long-lasting roof.

Choose M&L as your residential roofing company!

At M&L Siding and Services, we specialize in all the roofing materials we’ve mentioned above. From asphalt shingles to metal roofing, we’ve got you covered. We’ll ensure your roof is not only beautiful but also strong, durable, and ready to weather any storm Wisconsin throws its way. Just reach out to us anytime for a consultation or estimate!

M&L Siding and Services

Book now for a free estimate